Trusted by business owners. Recommended by introducers.
At Ultimate Finance, we believe the right funding isn’t just about accessing cash – it’s about pace, clarity, and service excellence that keep businesses moving and take ambitions further. And that’s exactly what our customers told us they expect in our latest Net Promoter Score (NPS) survey.
What is NPS and why does it matter?
NPS is a widely used measure of customer loyalty. It’s based on one question: “How likely are you to recommend us?” scored from 0 to 10.
- People who score 9–10 are promoters
- 7–8 are passives
- 0–6 are detractors
NPS is calculated by subtracting the percentage of detractors from the percentage of promoters. The higher the score, the stronger the recommendation.
NPS matters because it’s a clear indicator of whether we’re delivering the kind of experience that makes clients and introducers come back, refer, and trust us with their ambitions.
Our 2026 NPS results at a glance
In our first NPS survey of 2026, we achieved record-high scores across all funding solutions – both from clients benefiting from our unique approach to business finance to the introducer partners who place deals with us every day.
We’re proud to share our strongest performance yet:
- Overall NPS: 85 (record high)
- Business owners: 86 (record high)
- Introducers: 84 (record high)
These aren’t one-off scores. They show consistent progress over time. For instance, our Introducer NPS has increased by 171% in just five years, rising from a positive score of 31 in 2021 to an outstanding score of 84 in 2026 – a clear sign that our investments in perfecting the broker and adviser experience have been well received, and that we’re consistently getting the basics right: responsiveness, transparency, and delivering what we say we will.
What introducers tell us
Introducers consistently point to the same strengths:
- Fast, commercial credit decisions
- Strong communication and proactive updates
- Reliable payouts and a process that keeps moving
- Specialist expertise and a problem-solving mindset
- A relationship-led approach that supports them from first call to completion
In short: they stay in control. We help handle the complexity. For introducers, that means more than providing access to funding. It means being a proactive advocate for the broker and advisory community: understanding the pressures they face, protecting the relationships they have built, and helping them deliver the right outcomes for their clients. Winning Intermediary Advocate of the Year at the 2025 NACFB Commercial Lender Awards is a proud endorsement of that commitment, but the real measure is the confidence introducers continue to place in us every day.
What clients tell us
Clients value the same fundamentals – delivered in a way that fits their business:
- Working Capital / Invoice Finance clients highlight responsive relationship management, practical guidance, and teams who understand how cashflow works in the real world.
- Asset Finance clients praise speed, simplicity, and a professional, straightforward service when funding equipment, vehicles, or machinery.
- Bridging Finance customers recognise flexibility and delivery when timing matters, especially for property purchases, refinancing, or short-term funding needs.
The common thread is clear. People recommend Ultimate Finance because we combine flexible business finance with genuine human relationships. We make it easy to work with us and our support helps them meet their ambitions.
Trust built on thousands of experiences
NPS is one measure of loyalty and satisfaction. It matters because it reflects real experiences – and whether clients and introducers would recommend us.
Alongside these record high scores, we’re also proud to hold the industry-leading score of 5/5 on Trustpilot, based on over 1,000 customer reviews – another independent signal that we consistently deliver the service our partners and clients expect.
What this means for introducers and business owners
For introducers
If you’re a broker, adviser, accountant, or professional introducer looking for a reliable lending partner, these results reinforce what our introducer community already knows: we’re responsive, commercial, and easy to work with.
For business owners
If you’re exploring business funding for growth, investment, or cashflow support, our NPS results are a simple indicator of what you can expect: a specialist team, clear communication, and funding that keeps pace with your plans.
Raising the bar again
To every client and introducer who shared feedback: thank you.
We’re proud of these results – and we’re not stopping here. Our focus remains unchanged: keep improving, keep listening, and keep delivering funding with speed, flexibility, and expertise.
