Ultimate Finance unveils updated brand identity as part of their growth strategy

Asset based lender Ultimate Finance is proud to announce the launch of its refreshed brand identity as a testament to their unwavering commitment to supporting UK businesses and becoming the funding partner of choice.

Since the launch of their current business strategy and brand in 2020, Ultimate Finance has experienced significant growth in its loan book and market share. The decision to invest in their brand aligns with the continued development of product strategy objectives and growth ambitions, which have led to record-breaking performances year on year.

Yvonne Balfour, Chief Marketing Officer comments “We are delighted to reveal our updated brand look and feel, showcased at the recent NACFB Commercial Finance Expo in Birmingham. This evolution of our brand better reflects our market position and meets the expectations of our broker network. In a crowded marketplace, it is vital for us to differentiate our proposition and be noticed. By developing our unique illustration style alongside our distinct brand colours, early feedback has demonstrated the significant impact the new look is already having.”

The lender’s strong performance this year, with notable product enhancements including an increase to the maximum facility size for Working Capital and increased Asset Finance securitisation, is supported by the updated brand positioning, which will continue to drive the delivery of tailored asset-based lending solutions to achieve their growth ambition.